This is the latest way employers mask age bias, lawyers say

I am not a digital native. I am a digital immigrant.


“Young people are just smarter,” Mark Zuckerberg, Facebook’s chief executive, famously said on a conference stage in 2007 when he was 22. In 2013, Facebook settled a lawsuit with California’s Fair Employment and Housing Department for posting an employment ad that stated “Class of 2007 or 2008 preferred.”

Apple, Yahoo, Dropbox, and video game maker Electronic Arts all have listed openings with “new grad” as a preference.

Lately, though, that language has fallen out of favor, and a curious, new phrase has taken root. Employers, especially in the media, advertising and tech industries, have begun advertising for “digital natives.”

Fortune did a simple search in and found dozens of listings, including from both established media giants and startups of all sizes, in which being a “digital native” is listed as a requirement.

  • Virginia Beach, VA-based software solutions firm, StratusLIVE, is currently seeking a lead generation specialist to join its…

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