Social Media

Think Brand Strategy NOT Social Media Strategy

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Sanders Says – You don’t need a social media strategy

Sanders Says – Brand strategy first, social media tactics second

You don’t need a social media strategy – You need a brand strategy that leverages social media.  Don’t get off the brand strategy just because there’s a new communications channel, that’s how you lose the plot as a brand.  Technology is the tail, not the dog.

Here are two links to two blog posts by Tim Sanders.  If your company is struggling with social media these articles will help.

Social Media – The Digital and Generational Gap (Turkeys Listen UP!)

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Preoccupations – James R. Gaines, Proud to Join the Digerati – NYTimes.com

In the digital world, though, social networks are now bigger than most national populations, more people are consuming more news and information than ever before, and an archive of all the world’s knowledge is being built and streamed to your favorite device. This new world brings with it as much promise as pain. It’s like youth that way.