Social Media

Life Underwriting Expert Witness Search Results on Google Alternatives

/ SupremeCmdr / Leave a comment

We get so focused on Google that it’s easy to forget there are alternatives to Google search. Granted, the alternatives are not nearly as popular. At 66% market share and 11.7 billion searches during the month of February 2012 alone, Google clearly is the leader. But other search engines are worth understanding — both from the perspective of when you are a searcher for information, and from the perspective of a site owner knowing that visitors may come from those other search engines.

via Google Alternatives.

I came across this article while catching up on news one Saturday morning.  For fun I ran the search string “life underwriting expert witness” without quotation marks on all of the search engines listed in the article.  I must admit that I was surprised at the search findings on all of the engines.

Let’s just say I’m a happy guy this morning.

Networking for Survival – HBR

/ SupremeCmdr / Leave a comment

Without the network, you don’t get new ideas into your organization, you don’t see trends and issues that affect you and your customers, you don’t grow and develop your people with new challenges and opportunities, you aren’t attractive for young talent, you don’t learn about new technologies or business models, you don’t create new markets and you risk deluding yourself with your own ideas. You don’t increase your own value and advance your own career. Without the network you stagnate, you become stale. With the network you grow, provide meaningful and valuable solutions to your customers and not just survive, but thrive.

via Networking for Survival – Deborah Mills-Scofield – Harvard Business Review.

Great post and well worth reading.  One comment caught my eye,

When new forms of communication emerge, don’t just look at how to improve what you’re doing already, but at new ways of doing.

I immediately thought of social media as a new way of doing.  My transition from a dumb phone to a smartphone is a new way of doing (for me).  One of my new projects for the New Year is to create a Google+ business page.  Is this an “improvement”?  Not really.  It’s just a new way of doing.

Facebook Is Making Us Miserable – Harvard Business Review

/ SupremeCmdr / Leave a comment

Facebook is negatively affecting what psychology Professor Jeffrey Parker refers to as “the closeness properties of friendship.”

via Facebook Is Making Us Miserable – Daniel Gulati – Harvard Business Review.

Please note I am not the author of the HBR blog article so please don’t shoot the messenger.  I’m neither a huge fan nor harsh critic of what the pundits term as “the dominant communication platform of the future”.  I simply don’t use Facebook a lot.  I don’t have a smart phone.  I have a dumb phone.  I don’t use an iPad.  I use an old-fashioned laptop if necessary.

If anyone wishes to communicate with me, email or phone works just fine thank you.

Or we could meet in person!

 

Quiet Please…Life Underwriting Expert Witness Personal Branding Exercise in Progress

/ SupremeCmdr / Leave a comment

Only Your Brand Will Save You – Dorie Clark – Harvard Business Review

Starting today, think about how you can own your niche and build your audience. If you care about insuring yourself against hard times, the only true safety is in developing a personal brand that’s better known — and therefore more powerful — than that of your competitors, or even your employer.

Change or Die

/ SupremeCmdr / Leave a comment

Seth Godin: The New Face Of Publishing « Radio Litopia

One of the most difficult things you ever have to do as a manager, executive or consultant is helping others to change.  Follow this link to an interview with Seth Godin.  It’s about 30 minutes long but well worth listening to.  Godin’s thoughts about the future of the publishing industry are both scary and on target.  Could there be another business so entrenched in the past, so tied to doing things the way they have always been done that its leaders are unable to see the changes all around us and that doing nothing becomes the perfect strategy for a slow and painful business death?