business success

Trapped in a Cycle of Internships With Little Pay and No Job Offers – NYTimes.com

/ SupremeCmdr / Leave a comment

While the idea of slaving away in two, three or four quasi jobs without a clear path for advancement may seem unimaginable to an older generation, those in their 20s seem to respond to their jobless fate with a collective shrug. To them, internships are the new normal. “For some people, being an accountant, taking a safe route, is perfectly fine, but that’s not where my values lie,” Ms. Thomas said.

via Millennials Feel Trapped in a Cycle of Internships With Little Pay and No Job Offers – NYTimes.com.

Passion is overrated.  The real question is how long are you willing to chase your dream before you understand all you are doing is letting other people totally screw you over?

The Dangerous Rise of “Entrepreneurship Porn”

/ Harvard Business Review / Leave a comment

A good friend who runs a professional services firm told me with some shock that his most profitable employee is a single mother who works part time. So this year, she got a big bonus. Despite working for someone else, she feels recognized and rewarded. And by being part of a larger organization, she gets to have more time with her kids. This sort of story is rare – but it doesn’t have to be.

READ THIS NOW – Writing Wednesdays: “Poof Goes the Middle Class”

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People are becoming entrepreneurs. The mind-set of the employee is vanishing like the factory where it was born. It has to. We’ll all die if we wait for some force outside ourselves—business or government—to bring us jobs or teach us who we are or how we ought to live.

We have to invent our own ways, and that’s just what we’re doing.

via Writing Wednesdays: “Poof Goes the Middle Class”.

Poof goes the middle class – latimes.com.

A couple of weeks ago I caught up with my old college buddy on the phone.  I asked how his son was doing after taking refuge in his parents’ basement post college graduation.

“Michael’s doing great.  He moved out to Brooklyn and is doing project work.  Very happy, very busy.  Michael has four or five projects on the go.”

Call it what you want – freelancer, contract worker, portfolio careerist.  The employee mindset is becoming a thing of the past.

Google Hummingbird: Are You Still Playing Russian Roulette with Google? – Copyblogger

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However, the funny bit about our endless quest to know how Google ranks pages is that the truth has always been right in front of us: do the hard work of knowing your customer inside and out, establish your authority, and deliver the high-quality content they need.

via Google Hummingbird: Are You Still Playing Russian Roulette with Google? | Copyblogger.

This is a seriously good article.  I recommend it highly if you are trying to establish an online brand.