Pizza Delicious Bought An Ad On Facebook. How’d They Do? : Planet Money : NPR

May 16, 2012May 16, 2012 / SupremeCmdr / Leave a comment

Those ads went viral. They got twice the usual number of click-thrus, on average. The ad showed up more than 700,000 times. Basically, everyone in New Orleans on Facebook saw it. Twice. Pizza Delicious got close to twenty times the number of Facebook fans they usually get in two days. The guys were stoked.

via Pizza Delicious Bought An Ad On Facebook. How’d They Do? : Planet Money : NPR.

I’ll cut to the chase so you don’t have to read or listen to the entire article. It didn’t work.

After a long night of asking every single customer where they found out about Pizza Delicious, not one said it was through Facebook.

Maybe at some point, the new Pizza Delicious fans will show up and buy some pizza. But social advertising is so new that nobody knows for sure. It’s still unproven, untested and largely unstudied.

Update –

I read the article first, then listened to the podcast. Listen to the podcast, it’s funnier than hell.

Facebook Is Making Us Miserable – Harvard Business Review

December 10, 2011December 10, 2011 / SupremeCmdr / Leave a comment

Facebook is negatively affecting what psychology Professor Jeffrey Parker refers to as “the closeness properties of friendship.”

via Facebook Is Making Us Miserable – Daniel Gulati – Harvard Business Review.

Please note I am not the author of the HBR blog article so please don’t shoot the messenger. I’m neither a huge fan nor harsh critic of what the pundits term as “the dominant communication platform of the future”. I simply don’t use Facebook a lot. I don’t have a smart phone. I have a dumb phone. I don’t use an iPad. I use an old-fashioned laptop if necessary.

If anyone wishes to communicate with me, email or phone works just fine thank you.

Or we could meet in person!

What Bubble?

May 30, 2011May 30, 2011 / SupremeCmdr / Leave a comment

Tracking Suspiciously Explosive Market Growth — New York Magazine

HT Tadas Viskanta at Abnormal Returns. Go to the original article for your Scary Chart of Bubbles.

More on Multitasking – 04/23/2001

April 23, 2011April 23, 2011 / SupremeCmdr / Leave a comment

Interviews – Clifford Nass | Digital Nation | FRONTLINE | PBS

“It turns out multitaskers are terrible at every aspect of multitasking. They’re terrible at ignoring irrelevant information; they’re terrible at keeping information in their head nicely and neatly organized; and they’re terrible at switching from one task to another.”

This interview is worth reading in its entirety.

More Social Networking Advice

February 13, 2011February 13, 2011 / SupremeCmdr / Leave a comment

Five Tips for Smarter Social Networking – John Hagel III and John Seely Brown – John Hagel III and John Seely Brown – Harvard Business Review

You may not agree with all of the authors’ recommendations (I do not agree with all of their points) but you’ll find some great food for thought.

Thought for Today 01/08/2011

January 8, 2011January 8, 2011 / SupremeCmdr / Leave a comment

Why Is The US Taxpayer Subsidizing Facebook – And The Next Bubble? « The Baseline Scenario

If you don’t care about Facebook you will after reading this excellent article.

Think Brand Strategy NOT Social Media Strategy

November 7, 2010February 13, 2011 / SupremeCmdr / Leave a comment

Sanders Says – You don’t need a social media strategy

Sanders Says – Brand strategy first, social media tactics second

You don’t need a social media strategy – You need a brand strategy that leverages social media. Don’t get off the brand strategy just because there’s a new communications channel, that’s how you lose the plot as a brand. Technology is the tail, not the dog.

Here are two links to two blog posts by Tim Sanders. If your company is struggling with social media these articles will help.