Social media

Think Brand Strategy NOT Social Media Strategy

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Sanders Says – You don’t need a social media strategy

Sanders Says – Brand strategy first, social media tactics second

You don’t need a social media strategy – You need a brand strategy that leverages social media.  Don’t get off the brand strategy just because there’s a new communications channel, that’s how you lose the plot as a brand.  Technology is the tail, not the dog.

Here are two links to two blog posts by Tim Sanders.  If your company is struggling with social media these articles will help.

A Social Marketing Success Story – Ford

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How Ford Got Social Marketing Right – BusinessWeek

There is an awful lot of aimless experiment in the digital space these days. A lot of people who appear not to have a clue are selling digital marketing advice. I think the Fiesta Movement gives us new clarity. It’s a three-step process.

• Engage culturally creative consumers to create content.
• Encourage them to distribute this content on social networks and digital markets in the form of a digital currency.
• Craft this is a way that it rebounds to the credit of the brand, turning digital currency (and narrative meaning) into a value for the brand.

In effect, outsource some of our marketing work. And in the process, turn the brand itself into an “agent” and an enabler of cultural production that is interesting and fun. Now the marketer is working with contemporary culture instead of against it. And everyone is well-served.

Copyright and Digital Media – (Turkeys)

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I was reading an online article from the Financial Times and noticed the following copyright notice:

Copyright The Financial Times Limited 2009. You may share using our article tools. Please don’t cut articles from FT.com and redistribute by email or post to the web.

As a result of this notice I did not provide a link within a post but used Twitter instead.  I guess I’m legally protected and FT will be happy someone followed their rules.  My notice is a little different.

© Copyright 2009 Underwriting Solutions LLC

FREE REPRINTS

You can republish our articles for free, provided you credit us, link to us, don’t edit our material, or do something that creates

real bad Karma like trying to sell what we given you for free.

I like mine better.

Social Media – The Digital and Generational Gap (Turkeys Listen UP!)

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Preoccupations – James R. Gaines, Proud to Join the Digerati – NYTimes.com

In the digital world, though, social networks are now bigger than most national populations, more people are consuming more news and information than ever before, and an archive of all the world’s knowledge is being built and streamed to your favorite device. This new world brings with it as much promise as pain. It’s like youth that way.