Change This – The Promise of Entrepreneurship

We are made to believe that when it comes to business success, bigger is always better. In our super-sized, consumption-oriented culture, not even small business is exempt from the pressure to grow for growth’s sake. We fixate on top-line revenue growth and increasing numbers of employees and locations. We pepper entrepreneurs with questions such as, ‘What are your plans for expansion? What’s next? How many cities will you go to?’ instead of asking what their goals are or why they started their business in the first place. When talk about growth we focus on speed, not sustainability. When we talk about success we focus on size, not satisfaction.

via Change This – The Promise of Entrepreneurship.

From the Change This website:

Adelaide Lancaster is the co-founder of In Good Company, a community, business learning center and coworking space for women entrepreneurs in Manhattan. She is a small business expert and has advised thousands of women entrepreneurs on how to create businesses that meet their needs and keep them satisfied over time. She earned two graduate degrees in psychology from Columbia University and her undergraduate degree from Colgate University. ingoodcompany.com

GYL here – this manifesto really hit home for me.  I am 5.5 years down the Path and I would have to say the effort and sacrifice is worth it.  So if you’re on your Path or if you are not and considering getting on your own Path, you ought to read this.  The link takes you to the Change This website.  Once there you can download a PDF of the manifesto.

 

 

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