Focus on the work. Your personal brand follows. Don’t let the goofy title dissuade you from clicking the link and reading the post. The author is thought provoking and absolutely spot on.
We talk about “reinventing your brand” when in reality the goal is to reinvent what you work on. We talk about the “brand called you” when we talk about being able to do more of the work you love to do. We talk about ways to “deliver on the impact equation” without asking first, “what is it you want to impact?” We are told by marketing gurus that “everyone now owns a media company!” — as if somehow this is, itself, the goal — rather than a means to an end. Marketing has become the default language — the lingua franca of the day — that we use to describe work, and it is distorting how we evaluate what matters.
What is it you care about? It takes courage to find and follow an individual path; finding our own path takes us off the path that others are following, in directions that can seem distinctly alone.
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