The Editor’s Edge » Ouch!

Overall, LIMRA reports, premium from individual life sales dropped, slid, plunged, plummeted, nosedived (take your pick) an amazing 26% from the year before. Every product line was hit, LIMRA says, with variable life premium off a massive 61%.   Universal life, down 33%.  Variable UL, off 61%. The only two lines that didn’t enter double-digit loss territory were term (off  4%) and whole life (down 5%). Additionally, totals for face amount and number of policies sold were off 8% in both cases.