There’s a lesson in here for insurance marketers too.  We are witnessing human behavior changes in consumption and spending on a mass scale. This time, it’s really different.

Hard Times Have Younger Floridians Catching the Early Bird – NYTimes.com

Many restaurant owners, on Florida’s east and west coasts, now report seeing behavioral changes that remind them of the generation that survived the Depression. In addition to coming in early for specials, they said, more customers have been using coupons, sitting down only after studying the menu and wasting less food.