Sanders Says – You don’t need a social media strategy

Sanders Says – Brand strategy first, social media tactics second

You don’t need a social media strategy – You need a brand strategy that leverages social media.  Don’t get off the brand strategy just because there’s a new communications channel, that’s how you lose the plot as a brand.  Technology is the tail, not the dog.

Here are two links to two blog posts by Tim Sanders.  If your company is struggling with social media these articles will help.