Change or Die

Seth Godin: The New Face Of Publishing « Radio Litopia

One of the most difficult things you ever have to do as a manager, executive or consultant is helping others to change.  Follow this link to an interview with Seth Godin.  It’s about 30 minutes long but well worth listening to.  Godin’s thoughts about the future of the publishing industry are both scary and on target.  Could there be another business so entrenched in the past, so tied to doing things the way they have always been done that its leaders are unable to see the changes all around us and that doing nothing becomes the perfect strategy for a slow and painful business death?

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