Source: How Hometeam Is Disrupting the Senior In-Home Care Industry – Fortune

There is value in treating people as assets rather than just an expense.

So if your Mom or Dad needs home healthcare who would you hire?

A company whose employees are committed to caring?

Or a company whose contractors don’t give a shit?

What if you needed help?

Bruno rejects the popular independent contractor model, and that’s partly what sets his company apart from the competition. But it’s also very costly. Bruno declined to publicly disclose annual revenue numbers, but he said Hometeam’s profits are actually lower than most companies in the industry because of its non-traditional business model.

The caregivers at Hometeam are W-2 employees with healthcare benefits, 401-K plans and a career progression path. The company rigorously vets its in-home aides and pays them about $15 an hour – 30% to 50% more than the hourly industry standard wage of $9.50. Clients pay about $20 an hour for the service.