Preferred Use Case – What’s Yours?

Seth’s Blog: Articulating your preferred use case (what’s it for?)

Every organization starts with a (usually unarticulated) use case. The founders imagine the best use of their product or service, the situation that they’re organized around. It can involve answers to the following questions:

How does someone find out about what you do?
How much do they pay for it?
When they’re engaging with you in the very best way, what happens? What’s accomplished?
What do they do after they use it?
How often do they return?

Prescription Drug OD Deaths Up in Florida

Medical News: Alprazolam Among Top Causes of Fatal Overdoses in Florida – in Public Health & Policy, Public Health from MedPage Today

Deaths in Florida involving prescription drugs in 2009 were four times as common as those related to illicit drugs, with alprazolam (Xanax) joining opioids among the top killers, the CDC reported.

From 2003 to 2009, the death rate in Florida from overdoses of prescription drugs increased 84.2%, from 7.3 to 13.4 per 100,000 population, according to data from the Florida Medical Examiners Commission analyzed by the CDC in the July 8 issue of Morbidity and Mortality Weekly Report.

Time to tighten up your anxiety/depression underwriting guidelines?  How about script checks at lower amounts?  Can you differentiate between the applicant who wants to off himself versus plain vanilla anxiety?