Business Trends

Know Thy Customer

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There’s a lesson in here for insurance marketers too.  We are witnessing human behavior changes in consumption and spending on a mass scale. This time, it’s really different.

Hard Times Have Younger Floridians Catching the Early Bird – NYTimes.com

Many restaurant owners, on Florida’s east and west coasts, now report seeing behavioral changes that remind them of the generation that survived the Depression. In addition to coming in early for specials, they said, more customers have been using coupons, sitting down only after studying the menu and wasting less food.

Texting For Health

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Texting may lead to improved health care | NewsOK.com

I learned how to text because my children text.  There was a time when I thought this form of communications was silly.  I was wrong.  It’s how you use the technology that matters.

“Did you remember to take your Aricept today?”

Research has shown that up to half of all patients may fail to take their daily medicine properly, with forgetting being a top reason for nonadherence. So, at least in some cases, a text reminder may be all that a patient needs, says Robotham, who has encouraged the use of appropriate texting among pediatricians at Hopkins Children’s.

Mayo Clinic AZ Ceases to Treat Medicare Patients

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Mayo Clinic in Arizona to Stop Treating Some Medicare Patients – Bloomberg.com

The Mayo organization had 3,700 staff physicians and scientists and treated 526,000 patients in 2008. It lost $840 million last year on Medicare, the government’s health program for the disabled and those 65 and older, Mayo spokeswoman Lynn Closway said.

This is not political commentary.  No one should be expected to run a business at a loss.

Facts are facts.