Medical News: FDA OKs Drug for Refractory RA – in Rheumatology, Arthritis from MedPage Today

How Ford Got Social Marketing Right – BusinessWeek
There is an awful lot of aimless experiment in the digital space these days. A lot of people who appear not to have a clue are selling digital marketing advice. I think the Fiesta Movement gives us new clarity. It’s a three-step process.
• Engage culturally creative consumers to create content.
• Encourage them to distribute this content on social networks and digital markets in the form of a digital currency.
• Craft this is a way that it rebounds to the credit of the brand, turning digital currency (and narrative meaning) into a value for the brand.In effect, outsource some of our marketing work. And in the process, turn the brand itself into an “agent” and an enabler of cultural production that is interesting and fun. Now the marketer is working with contemporary culture instead of against it. And everyone is well-served.

Hat tip to Yves at naked capitalism.
Great video. Can you pick out the pinheads?
Note this is an observational study and causality should not be assumed.
Abnormal levels of serum calcium are associated with increased mortality in patients with non-dialysis-dependent chronic kidney disease, an observational study found.
A one mg/dL elevation in baseline calcium levels was associated with a multivariable adjusted hazard ratio for mortality of 1.31 (95% CI 1.13 to 1.53, P<0.001), according to Csaba P. Kovesdy, MD, of the Salem, Va., Veterans Affairs Medical Center, and colleagues.
There also was a significant interaction between elevated baseline calcium level and the presence of cardiovascular disease, which raised the hazard ratio to 1.58 (95% CI 1.29 to 1.94, P<0.001), the researchers reported online in the Clinical Journal of the American Society of Nephrology.

Iguanas falling off trees in South Florida – Bay News 9
Iguanas are a lizard with tropical origins and do not have the capability to withstand long bouts of cold weather.
Once the air temperatures drop below about 40-45 degrees they begin to lose muscle control and fall out of trees and other areas.
If it warms up the next day many will survive, but when you have a period of extended cold weather as we have experienced in the last week and beyond the weather proves lethal and decimates the population.
The lizards that have underground burrows are likely to survive but the ones that don’t will have a high mortality rate.

The Big Picture » Blog Archive » Employment Charts
The scariest chart is the Nonfarm Payrolls Decade Gains 1940-2009.
Chart of the Day – Lowest decade job growth on record

Very good BW article. Ignore at your own risk.
The Disposable Worker – BusinessWeek
You know American workers are in bad shape when a low-paying, no-benefits job is considered a sweet deal. Their situation isn’t likely to improve soon; some economists predict it will be years, not months, before employees regain any semblance of bargaining power. That’s because this recession’s unusual ferocity has accelerated trends—including offshoring, automation, the decline of labor unions’ influence, new management techniques, and regulatory changes—that already had been eroding workers’ economic standing.
The forecast for the next five to 10 years: more of the same, with paltry pay gains, worsening working conditions, and little job security. Right on up to the C-suite, more jobs will be freelance and temporary, and even seemingly permanent positions will be at greater risk. “When I hear people talk about temp vs. permanent jobs, I laugh,” says Barry Asin, chief analyst at the Los Altos (Calif.) labor-analysis firm Staffing Industry Analysts. “The idea that any job is permanent has been well proven not to be true.” As Kelly Services (KELYA) CEO Carl Camden puts it: “We’re all temps now.”

There’s a lesson in here for insurance marketers too. We are witnessing human behavior changes in consumption and spending on a mass scale. This time, it’s really different.
Hard Times Have Younger Floridians Catching the Early Bird – NYTimes.com
Many restaurant owners, on Florida’s east and west coasts, now report seeing behavioral changes that remind them of the generation that survived the Depression. In addition to coming in early for specials, they said, more customers have been using coupons, sitting down only after studying the menu and wasting less food.

You must be logged in to post a comment.