Thought for Today – 08.12.17

We all have moral preferences and beliefs about how the world is and should be. Having these views challenged can be painful, so we tend to avoid people with differing values and to associate with those who share our values. This self-segregation has become much more potent in recent decades. We are more mobile and can sort ourselves into different communities; we wait longer to find and choose just the right mate; and we spend much of our time in a digital world personalized to fit our views.

James Damore

Source: Why I Was Fired by Google – WSJ

Dr. Google – The Verge

The internet giant knows it already has a massive audience for this information: internet-assisted hypochondriacs have been around for years now, and the company says that one in 20 Google searches are health-related.

via Google adds fact-checked medical information to search | The Verge.

Google Hummingbird: Are You Still Playing Russian Roulette with Google? – Copyblogger

However, the funny bit about our endless quest to know how Google ranks pages is that the truth has always been right in front of us: do the hard work of knowing your customer inside and out, establish your authority, and deliver the high-quality content they need.

via Google Hummingbird: Are You Still Playing Russian Roulette with Google? | Copyblogger.

This is a seriously good article.  I recommend it highly if you are trying to establish an online brand.