I am hardly the expert on the varied forms of communications technology conveniently described as the New Media. But managing technology operations for two companies has taught me the simple rule of paying attention. Examples of paying attention (and not paying attention) abound. I happened to notice the number of text messages delivered by cell phone companies exceeded the number of phone calls for the first time a couple of months ago. My personal phone bill last month included nearly 5400 text messages on my son’s line.
And that’s a light month compared to the 8000+ month he had earlier this year.
The point I’m making is also simple. Pay attention to the new methods of communication and the communities that are being created. These communities are powerful. They can and will change your business in ways we have yet to imagine. For an illustration of my point, read this article.
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