Force Field Analysis – Lewin, Kurt

According to Kurt Lewin “An issue is held in balance by the interaction of two opposing sets of forces – those seeking to promote change (driving forces) and those attempting to maintain the status quo (restraining forces)”. Lewin viewed organizations as systems in which the present situation was not a static pattern, but a dynamic balance (“equilibrium”) of forces working in opposite directions. In order for any change to occur, the driving forces must exceed the restraining forces, thus shifting the equilibrium.

If you need to outsource, do this analysis first.