Seth’s Blog: Articulating your preferred use case (what’s it for?)

Every organization starts with a (usually unarticulated) use case. The founders imagine the best use of their product or service, the situation that they’re organized around. It can involve answers to the following questions:

How does someone find out about what you do?
How much do they pay for it?
When they’re engaging with you in the very best way, what happens? What’s accomplished?
What do they do after they use it?
How often do they return?