DIY investing and the IKEA effect – Abnormal Returns

This idea that more effort equals better outcomes or better quality seems to be inherent in us humans.

via DIY investing and the IKEA effect | Abnormal Returns.

Kind of a spin on the old saying of “work smarter, not harder”.

BTW the “IKEA effect” doesn’t exist in Oklahoma because the closest IKEA is 200 miles away in Dallas.

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