“Studies show that about 49 percent of our waking time, our minds have wandered away from the task at hand,” Bahl says. “Especially with digital communication, there’s a lot of texting, there’s a lot of multitasking going on, and people are losing the ability to focus when they really want to focus.”
This isn’t just harmless woolgathering. According to data from Basex, a Yorktown Heights, New York-based business research firm, the estimated annual cost to the U.S. economy in loss of productivity from multitasking is $997 billion and a minimum of 28 billion hours.