Have LinkedIn and Medium Killed the Old-Fashioned Blog? – HBR.
Publishing exclusively on LinkedIn or Medium is indeed the right choice for some people, particular if you are a new or intermittent writer. If you’ve already invested time in building a LinkedIn network, you’re going to find an audience a lot more quickly than if you start a site from scratch. And unlike an independent blog, there’s no need to commit to a regular posting frequency on LinkedIn: you can write a post whenever you have something to share or say, and even if that’s only a few times a year, you’re extending your professional credibility and voice in a context where it can be discovered. It’s also a great way to try out posting without investing in setup or making a long-term commitment: you can write a few posts, develop your own voice, and then decide if you want to commit to running your own site.