
Through 2019, the way movie theaters tried to deal with this structural decline in moviegoers was by raising ticket prices, offering big comfortable chairs to justify those ticket prices, installing bars with overpriced beer and food, and cranking up prices for popcorn and sodas. Fewer people paying a lot more money was the trick to maintain revenue growth.
And because going to the movies got so expensive and because much cheaper options have increasingly been available on the big screen at home, the number of tickets sold continued to drop. Go figure.
After 17 Years of Falling Ticket Sales, Movie Theaters Got Annihilated in 2020 — https://wolfstreet.com/2021/01/10/movie-theater-ticket-sales-after-falling-for-years-got-annihilated-in-2020/
The local movie theater which closed in March 2020 has yet to reopen. I doubt they ever will.