Content creator ages ranged from 7 to 18 years. Each video reviewed had an average of 1.1 million views. Regimens featured an average of 6 products, costing an average of $168/regimen. Only one-quarter of videos (26.2%) included sunscreen. The top 25 most-viewed videos contained an average of 11 and a maximum of 21 potentially irritating active ingredients.

Conclusions: Skin care regimens on TikTok are costly, infrequently include sunscreen, and often involve exposure to ingredients that carry a risk of irritation, allergic contact dermatitis, and sun sensitivity. They offer little to no benefit for the pediatric populations they are targeting. Pediatric Skin Care Regimens on TikTok https://pubmed.ncbi.nlm.nih.gov/40484399/

Yikes.

You’re welcome.