Without the network, you don’t get new ideas into your organization, you don’t see trends and issues that affect you and your customers, you don’t grow and develop your people with new challenges and opportunities, you aren’t attractive for young talent, you don’t learn about new technologies or business models, you don’t create new markets and you risk deluding yourself with your own ideas. You don’t increase your own value and advance your own career. Without the network you stagnate, you become stale. With the network you grow, provide meaningful and valuable solutions to your customers and not just survive, but thrive.

via Networking for Survival – Deborah Mills-Scofield – Harvard Business Review.

Great post and well worth reading.  One comment caught my eye,

When new forms of communication emerge, don’t just look at how to improve what you’re doing already, but at new ways of doing.

I immediately thought of social media as a new way of doing.  My transition from a dumb phone to a smartphone is a new way of doing (for me).  One of my new projects for the New Year is to create a Google+ business page.  Is this an “improvement”?  Not really.  It’s just a new way of doing.