As Abigail Higgins laid out earlier this year at Vox, there are a number of reasons for vegans’ relative unpopularity (a 2017 analysis suggested that just “labeling a product as ‘vegan’ causes its sales to drop by 70%”). One is that vegans make people feel bad. “People tend to interpret someone’s choice not to eat meat as condemnation of their own choices, which can make them pretty defensive,” Higgins explained. And this defensiveness isn’t totally misplaced. It’s true that a lot of vegans believe, for any number of reasons, they are doing the right thing, which indeed indicates that they believe a) there is a “right” thing, and b) you’re not doing it.

This article is strikingly blunt.  I loved it.