Is Artisanal Fake Meat the Next Trend?

The company’s chopped “chicken” is made with pea and wheat protein, herbs such as sage and thyme, and salt and pepper, without preservatives, additives, or artificial flavors or colors. “I think that in the plant-based category, there’s so much innovation and so much excitement going around with what we can develop in a lab and what science can really add to the category,” Song says. “But at the end of the day, this is ‘We’re in the food space,’ and I think people are forgetting that this needs to be food.”

Still. Not. Meat.

Read the entire article and decide for yourself.

Why do you need food that pretends to be something other than what it is?

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