What’s particularly fascinating is that almost none of the decline in meat (and fish) consumption in the U.S. comes from a major increase in vegetarianism. The rate of vegetarianism in our country has remained at around 5 to 8 percent for years. But the reduction in meat consumption by people who aren’t vegetarians but are cutting back on eating animal flesh—is what’s really fueling this trend. In fact, a 2013 Mintel study found that while only about 22 million Americans consider themselves vegetarian, 113 million buy meat alternatives like Gardein, Tofurky, and Beyond Meat. In other words, the market for vegetarian meats is being largely driven by non-vegetarians.
This is an older article from 2015 but is worth sharing.